Optym

Led the creative efforts in preproduction and storyboarding. Hired VO talent then began production. Was the only editor, motion designer, VFX and audio producer.

Led the production of Optym’s 25th-anniversary brand film, directing and editing a story that celebrated the company’s legacy and vision for the future. Oversaw a full video team from concept through delivery, using Premiere Pro, After Effects, and DaVinci Resolve to craft a polished piece that strengthened client relationships and showcased Optym’s longevity to new audiences.

To celebrate Optym’s 25 years of innovation in logistics technology, I led the creative direction and production of a brand campaign designed to strengthen recognition in the highly competitive trucking industry. Targeting large carriers with 1,000+ trucks, the video highlighted Optym’s legacy and expertise through concise storytelling, stock footage, and custom motion design.

I directed the full creative process — from concept and design to animation and editing, using After Effects and Premiere Pro. The campaign outperformed our average LinkedIn engagement metrics and was shared by leading transportation companies, establishing the foundation for a successful client-focused video series that followed.

As part of Optym’s Optimization in Action campaign, I produced, directed, and edited a client feature video spotlighting our partnership with Saia. I assembled and led a team of videographers for a full day on-site, interviewing key terminal leaders, dispatchers, and managers to capture how Optym’s technology drives real operational impact at every level of the organization.

The video not only strengthened Optym’s relationship with Saia but also became our highest-performing post on LinkedIn, exceeding all previous engagement, comment, and share benchmarks. Its success built significant momentum for the campaign and opened new conversations with potential enterprise clients in the logistics space.